Advanced Certificate in Programmatic Bing

Tuesday, 23 September 2025 02:43:59

International applicants and their qualifications are accepted

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Overview

Overview

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Advanced Certificate in Programmatic Bing empowers digital marketers to master advanced Bing Ads strategies.


This intensive program teaches search engine marketing (SEM) best practices for Bing Ads.


Learn to optimize keyword bidding, leverage audience targeting, and analyze campaign performance data effectively using Bing Ads' powerful features.


The Advanced Certificate in Programmatic Bing is ideal for experienced digital marketers aiming to enhance their skills and achieve superior results. It's perfect for those seeking programmatic advertising expertise within the Bing ecosystem.


Unlock your potential with Advanced Certificate in Programmatic Bing. Enroll now!

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Advanced Certificate in Programmatic Bing empowers you to master the intricacies of Bing Ads automation. This intensive course provides hands-on experience with Bing Ads API and advanced bidding strategies, including automated bidding and campaign management. Unlock lucrative career prospects in digital marketing as a programmatic advertising specialist or Bing Ads expert. Learn to leverage data-driven insights for improved campaign performance and ROI. Gain a competitive edge with our unique curriculum covering Microsoft Advertising best practices and real-world case studies. Become a certified Bing Ads expert today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Programmatic Bing Ads Fundamentals & Setup
• Keyword Research & Targeting for Bing Ads
• Bing Ads Campaign Structure & Optimization
• Advanced Bidding Strategies & Automation (Including Smart Bidding)
• Conversion Tracking & Attribution Modeling in Bing Ads
• Audience Targeting & Remarketing on Bing
• Reporting & Analysis for Programmatic Bing Campaigns
• Integrating Bing Ads with Other Marketing Platforms
• Programmatic Display Advertising on Bing (with a focus on native ads)
• Legal & Compliance Considerations in Programmatic Bing Advertising

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Programmatic Bing Specialist Develops and executes programmatic advertising campaigns using Bing Ads platform. Expertise in bid management, audience targeting, and performance optimization is essential. High demand in UK digital marketing agencies.
Bing Ads Automation Engineer Focuses on automating Bing Ads processes using APIs and scripting languages. Strong programming and analytical skills are required. A key role for scaling programmatic Bing operations.
Programmatic Media Buyer (Bing) Plans and manages media budgets for Bing Ads campaigns, delivering exceptional results. Knowledge of programmatic buying principles and Bing's unique offerings is crucial.
Senior Programmatic Bing Manager Leads and mentors a team, overseeing the strategy and execution of large-scale programmatic Bing campaigns. Requires deep understanding of the Bing Ads platform and extensive experience.

Key facts about Advanced Certificate in Programmatic Bing

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The Advanced Certificate in Programmatic Bing equips participants with the skills to master Bing Ads' programmatic capabilities. This specialized training delves into sophisticated bidding strategies, audience targeting, and campaign optimization techniques, crucial for maximizing ROI.


Learning outcomes include proficiency in using Bing Ads APIs, creating and managing programmatic campaigns, analyzing campaign performance with robust reporting tools, and implementing advanced targeting strategies such as contextual and audience-based targeting. Graduates gain a deep understanding of real-time bidding (RTB) within the Bing Ads ecosystem.


The duration of the Advanced Certificate in Programmatic Bing varies depending on the chosen learning path, typically ranging from several weeks to a few months. The program’s flexible design caters to busy professionals, offering self-paced modules and instructor-led sessions to suit individual learning styles.


In today's competitive digital marketing landscape, the ability to leverage programmatic advertising is highly sought after. This certificate significantly enhances your career prospects, making you a valuable asset to agencies and in-house marketing teams seeking expertise in Bing Ads’ programmatic advertising solutions and search engine marketing (SEM) best practices.


Furthermore, mastering programmatic buying on Bing Ads directly contributes to improved campaign efficiency and cost optimization, directly impacting a company’s bottom line. This translates to higher demand for professionals possessing this skill set, making the Advanced Certificate in Programmatic Bing a worthwhile investment for career advancement and professional development.

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Why this course?

Skill Demand (UK)
Advanced Certificate in Programmatic Bing High
Programmatic Advertising Very High

An Advanced Certificate in Programmatic Bing is increasingly significant in today's UK digital marketing landscape. The growing reliance on data-driven advertising strategies fuels demand for specialists proficient in Bing Ads' programmatic capabilities. While precise figures on certificate holders are unavailable, data suggests a substantial skills gap exists. Consider the high demand for programmatic advertising professionals generally: a recent survey (fictional data for illustration) indicated 70% of UK marketing agencies reported difficulty in recruiting skilled programmatic experts.

This Advanced Certificate addresses this need directly, equipping learners with the in-demand skills to manage and optimize Bing Ads campaigns efficiently. Mastering programmatic buying on Bing provides a competitive advantage, allowing professionals to reach a unique audience segment and enhance ROI. The course covers advanced bidding strategies, automation tools, and performance analysis, all crucial for success in this competitive market.

Who should enrol in Advanced Certificate in Programmatic Bing?

Ideal Candidate Profile for the Advanced Certificate in Programmatic Bing UK Relevance
Digital marketing professionals seeking to enhance their skills in programmatic advertising, particularly on the Bing platform. This includes individuals already familiar with search engine marketing (SEM) and display advertising concepts, looking to master advanced techniques in real-time bidding (RTB) and audience targeting. Over 50% of UK adults use Bing or other Microsoft search engines - making Bing programmatic advertising a crucial skill for UK digital marketers.
Individuals with a background in data analysis and interpretation. The course will involve working with large datasets to optimize campaigns and measure performance using key performance indicators (KPIs). The UK boasts a strong talent pool in data analytics, making this an ideal upskilling opportunity for many.
Marketing managers and digital strategists aiming to expand their expertise in programmatic ad buying, to boost campaign performance and efficiency, maximizing return on investment (ROI) within limited budgets. UK businesses are increasingly investing in digital marketing, creating a high demand for skilled programmatic specialists.
Those working within agencies or in-house marketing teams that manage significant Bing advertising budgets and require in-depth knowledge to fully leverage this channel. The UK's thriving digital advertising industry consistently needs individuals proficient in platform-specific strategies.