Advanced Certificate in Race and Sports Media

Thursday, 25 September 2025 07:32:32

International applicants and their qualifications are accepted

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Overview

Overview

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Advanced Certificate in Race and Sports Media equips media professionals with critical skills.


This program analyzes representation and bias in sports media. It explores the intersection of race, ethnicity, and sport.


Learn to challenge narratives and promote inclusive storytelling. The Advanced Certificate in Race and Sports Media is ideal for journalists, broadcasters, and analysts.


Gain expertise in sensitive reporting and ethical media practices. Develop a deeper understanding of race and sports.


Elevate your career. Enroll in the Advanced Certificate in Race and Sports Media today!

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Advanced Certificate in Race and Sports Media offers specialized training for media professionals seeking to excel in sports journalism. This certificate program equips you with the skills to critically analyze the intersection of race, ethnicity, and sports media representation. Gain expertise in sensitive reporting, inclusive storytelling, and diversity and inclusion best practices. Boost your career prospects in broadcasting, journalism, and public relations with our practical workshops and industry connections. Become a thought leader in race and sports media and shape a more equitable future.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Race and Representation in Sports Media
• The History of Race and Sports: A Critical Analysis
• Analyzing Media Narratives: Race, Gender, and Sport
• Race, Ethnicity, and the Commercialization of Sport
• Media Ethics and Responsible Reporting on Race in Sports
• Diversity and Inclusion in Sports Journalism & Broadcasting
• Advanced Sports Media Production: Race-Conscious Storytelling
• Digital Platforms and the Amplification of Racist Discourse in Sport

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Sports Journalist (Race Focus) Reports on horse racing, motor racing, or other competitive sports, focusing on race-related narratives and diversity within the sport. Strong writing and interviewing skills crucial.
Race & Sports Media Analyst Provides insightful analysis on race representation and media portrayals within the sports industry. Requires data analysis and communication skills.
Sports Broadcaster (Race Commentary) Provides live commentary on race events for television or radio, ensuring diverse voices and perspectives are represented.
Digital Content Creator (Race & Sports) Creates engaging digital content such as videos, articles, and social media posts promoting diversity and inclusion within the sports media landscape.

Key facts about Advanced Certificate in Race and Sports Media

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The Advanced Certificate in Race and Sports Media equips students with the critical skills needed to navigate the complex intersection of race, ethnicity, and the sports media landscape. This specialized program delves into the nuanced representation of diverse athletes and communities, fostering a deeper understanding of media ethics and responsible reporting.


Learning outcomes for this certificate include developing advanced reporting skills, analyzing media representations of race in sports, and understanding the impact of sports media on societal perceptions. Students will also gain proficiency in creating inclusive and ethical content, enhancing their employability within the sports media industry.


The program's duration typically spans several months, offering a flexible learning schedule designed to accommodate working professionals. The curriculum incorporates practical exercises, case studies, and guest lectures from prominent figures in sports journalism and media. This blended learning approach ensures comprehensive knowledge acquisition.


This Advanced Certificate in Race and Sports Media is highly relevant to the current media environment. Graduates will be well-prepared for diverse careers in sports journalism, broadcasting, public relations, and digital media, making them valuable assets to organizations committed to diversity, equity, and inclusion in sports. The program addresses crucial topics such as media bias, cultural sensitivity, and the importance of diverse voices in sports narratives.


The program's focus on diversity and inclusion within the context of sports media makes it a valuable asset for professionals seeking to improve their understanding of race and representation. It provides the tools and knowledge to critically analyze and contribute to a more equitable and responsible sports media landscape. This advanced training is crucial for career advancement within this dynamic industry.

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Why this course?

An Advanced Certificate in Race and Sports Media is increasingly significant in today's UK media landscape. The industry is undergoing a crucial period of reckoning regarding representation and inclusivity. According to Ofcom's 2023 report, only 12% of senior sports media roles are held by individuals from Black, Asian, and Minority Ethnic (BAME) backgrounds. This stark disparity highlights a critical need for specialized training. This certificate directly addresses this gap, equipping professionals with the skills to critically analyze race and ethnicity's impact on sports media narratives, promote diversity, and challenge harmful stereotypes.

Group Percentage
BAME 12%
White 88%

This Advanced Certificate is therefore vital in fostering a more equitable and representative sports media industry, meeting the growing demand for skilled professionals committed to positive change and ethical reporting.

Who should enrol in Advanced Certificate in Race and Sports Media?

Ideal Candidate Profile for the Advanced Certificate in Race and Sports Media Description
Journalists & Media Professionals Experienced or aspiring sports journalists seeking to enhance their understanding of race in the UK media landscape. With approximately X% of UK sports media professionals identifying as BAME (source needed to replace X), there's significant growth potential in this area.
Sports Administrators & Executives Individuals working in sports management aiming to improve diversity and inclusion initiatives within their organisations. Effective communication and media strategy are crucial in achieving this goal, particularly given the increasing focus on equality in UK sports.
Academics & Researchers Researchers and academics in sports studies, media studies, and sociology interested in exploring the complex intersection of race, media, and sport. This certificate will provide valuable insights into current debates and best practices within the UK context.
Students & Graduates Recent graduates or undergraduates passionate about sports media and committed to creating a more equitable and representative media environment. This certificate provides a practical and career-focused approach to tackling these crucial issues.