Advanced Skill Certificate in Programmatic Video Advertising

Monday, 03 November 2025 17:49:46

International applicants and their qualifications are accepted

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Overview

Overview

Programmatic Video Advertising skills are in high demand. This Advanced Skill Certificate provides expert-level training in programmatic video buying.


Master DSP platforms like DV360 and The Trade Desk. Learn advanced targeting techniques, including contextual and behavioral targeting. Understand video ad formats and creative optimization strategies.


This Programmatic Video Advertising certificate is ideal for media buyers, digital marketers, and anyone seeking to advance their career in digital advertising. Gain a competitive edge with data-driven decision-making skills.


Elevate your career. Explore the Programmatic Video Advertising Advanced Skill Certificate today!

Programmatic Video Advertising skills are in high demand! This Advanced Skill Certificate unlocks expert-level knowledge in real-time bidding (RTB), video ad formats, and programmatic buying strategies. Master advanced targeting techniques and data analytics for impactful campaigns. Gain a competitive edge in the rapidly growing digital advertising landscape. Boost your career prospects with in-demand skills and industry-recognized credentials. Our unique curriculum includes hands-on projects and case studies using industry-leading platforms. Become a sought-after programmatic video advertising specialist today! Secure your future in programmatic video advertising.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Programmatic Video Advertising Fundamentals
• Real-Time Bidding (RTB) and Header Bidding in Video
• Video Ad Creative Optimization and Production
• Programmatic Video Buying Platforms and Interfaces (including SSPs and DSPs)
• Measurement and Attribution in Programmatic Video
• Targeting and Audience Segmentation for Video Ads
• Advanced Programmatic Strategies: Frequency capping, viewability, and brand safety
• Data Analysis and Reporting in Programmatic Video
• Case Studies and Best Practices in Programmatic Video Advertising

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Programmatic Video Advertising Manager Lead and strategize programmatic video campaigns, optimizing performance across multiple platforms. Expertise in programmatic buying and data analysis is crucial.
Programmatic Video Specialist (UK) Execute and manage programmatic video campaigns, utilizing DSPs and ad tech platforms. Requires strong analytical and reporting skills.
Video Ad Operations Executive Day-to-day management of video ad campaigns, ensuring seamless delivery and optimization. Familiarity with ad trafficking and reporting is essential.
Programmatic Media Buyer Focuses on buying media programmatically, negotiating deals and optimizing campaign performance across various video inventory sources. Deep understanding of programmatic technologies.
Digital Marketing Analyst (Video Focus) Analyzes campaign data, reporting on performance and providing insights to optimize programmatic video strategies. Excellent data visualization and analytical skills.

Key facts about Advanced Skill Certificate in Programmatic Video Advertising

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An Advanced Skill Certificate in Programmatic Video Advertising equips you with the expertise to navigate the complex world of digital video advertising. This intensive program delves into cutting-edge technologies and strategies, allowing you to master the art of programmatic buying and optimization.


Learning outcomes include a comprehensive understanding of programmatic platforms, real-time bidding (RTB), and data-driven decision-making. You'll gain practical skills in campaign planning, execution, and performance analysis, including measurement and attribution. Graduates are proficient in using various demand-side platforms (DSPs) and ad servers. This ensures you possess the skills to manage and optimize video campaigns effectively.


The duration of the program varies depending on the provider, typically ranging from several weeks to a few months of intensive study. Many programs incorporate a blend of online learning modules, practical exercises, and potentially even hands-on experience with real-world campaign management using industry-standard tools.


The industry relevance of an Advanced Skill Certificate in Programmatic Video Advertising is undeniable. Programmatic video advertising is a rapidly expanding sector within the digital marketing landscape. Possessing this certification significantly enhances your career prospects, opening doors to specialized roles and higher earning potential within advertising agencies, media buying companies, and in-house marketing teams. This certificate showcases mastery of ad tech, data analytics, and digital media buying.


With the growing demand for skilled professionals in this field, obtaining this certificate is a strategic investment in your future. It positions you as a valuable asset in the ever-evolving world of programmatic advertising, showcasing your expertise in video advertising strategies and technologies.

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Why this course?

An Advanced Skill Certificate in Programmatic Video Advertising is increasingly significant in today's UK market. The UK's digital advertising spend is booming, with video advertising experiencing exceptional growth. While precise, publicly available UK-specific statistics on programmatic video advertising certifications are limited, we can infer demand based on broader industry trends. The Interactive Advertising Bureau (IAB) reports a significant increase in programmatic adoption across all advertising formats. This rise fuels the need for skilled professionals proficient in programmatic video ad buying, targeting, and optimization. A certificate demonstrates expertise in crucial areas like real-time bidding (RTB), data-driven targeting, and performance measurement, all highly sought-after skills. Employers actively seek individuals with these proven abilities.

Skill Importance
Programmatic Buying High
Targeting High
Optimization Medium-High
Measurement High

Who should enrol in Advanced Skill Certificate in Programmatic Video Advertising?

Ideal Audience for an Advanced Skill Certificate in Programmatic Video Advertising
This advanced certificate in programmatic video advertising is perfect for experienced digital marketers, media buyers, and advertising operations professionals seeking to enhance their skills. With the UK digital advertising market booming (source needed for specific statistic), mastering programmatic video is crucial for career advancement. This program benefits those already familiar with digital advertising fundamentals, allowing for a deeper dive into advanced techniques in real-time bidding (RTB), video ad serving, and data-driven campaign optimization. Individuals managing substantial video ad budgets or leading teams in programmatic buying will find this certificate particularly valuable. Learn to leverage data analytics, improve campaign performance, and stay ahead of the curve in this rapidly evolving landscape. Specifically, marketing professionals in the UK with 3+ years' experience stand to benefit greatly.