Career Advancement Programme in Programmatic Retargeting Strategies

Tuesday, 23 September 2025 06:38:22

International applicants and their qualifications are accepted

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Overview

Overview

Programmatic Retargeting Strategies: This Career Advancement Programme delivers cutting-edge skills in digital advertising.


Master programmatic advertising techniques. Learn to create highly effective retargeting campaigns.


Develop expertise in real-time bidding (RTB), data management platforms (DMPs), and advanced analytics.


Ideal for marketing professionals, digital advertising specialists, and anyone seeking to enhance their programmatic retargeting skills.


Boost your career with a comprehensive understanding of programmatic retargeting strategies.


Enroll now and unlock your potential in this dynamic field. Explore our curriculum and transform your career.

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Programmatic Retargeting Strategies: Master the art of precision marketing with our intensive Career Advancement Programme. Gain hands-on experience in building highly effective programmatic retargeting campaigns across multiple platforms. Learn advanced techniques in audience segmentation, bid optimization, and creative automation. This program boosts your career prospects in digital marketing, equipping you with in-demand skills for roles in media buying, programmatic advertising, and marketing analytics. Real-world case studies and expert mentorship ensure you're job-ready. Elevate your career today.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Programmatic Retargeting Fundamentals: Introduction to programmatic advertising, its benefits, and the core concepts of retargeting.
• Audience Segmentation & Targeting: Mastering audience building, segmentation techniques (demographic, behavioral, contextual), and lookalike audience creation for effective retargeting.
• Real-time Bidding (RTB) & Ad Exchanges: Understanding the mechanics of RTB, ad exchanges, and supply-side platforms (SSPs) in the programmatic ecosystem.
• Programmatic Retargeting Platforms & Technologies: Deep dive into different programmatic platforms (e.g., Google Ads, DV360), their features, and best practices.
• Creative Optimization for Retargeting: Crafting compelling ad creatives tailored for different audience segments, including dynamic creative optimization (DCO).
• Measurement & Attribution: Setting up proper tracking and reporting to measure campaign performance, attributing conversions, and optimizing ROI for programmatic retargeting.
• Advanced Programmatic Retargeting Strategies: Exploring advanced techniques like frequency capping, sequential messaging, and retargeting across devices.
• Case Studies & Best Practices in Programmatic Retargeting: Analyzing successful retargeting campaigns and learning from real-world examples.
• Legal & Ethical Considerations in Programmatic Advertising: Understanding data privacy regulations (GDPR, CCPA) and ensuring ethical practices in programmatic retargeting.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description
Programmatic Retargeting Specialist Develop and execute data-driven retargeting campaigns across multiple platforms, optimizing for conversions and ROI. Requires strong analytical skills and experience with DSPs like DV360.
Programmatic Media Buyer (Retargeting Focus) Manage programmatic ad buys, focusing on retargeting strategies to maximize audience engagement and campaign effectiveness. Deep understanding of programmatic buying platforms and ad tech is essential.
Senior Programmatic Retargeting Manager Lead and mentor a team in developing and implementing advanced retargeting strategies. Experience with large-scale campaigns and managing budgets is required. Strong leadership and communication skills are crucial.
Data Scientist (Programmatic Retargeting) Develop and implement advanced machine learning models for audience segmentation and retargeting optimization. Expertise in statistical modeling and data analysis is vital.

Key facts about Career Advancement Programme in Programmatic Retargeting Strategies

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A Career Advancement Programme in Programmatic Retargeting Strategies provides professionals with in-depth knowledge and practical skills to excel in the dynamic world of digital marketing. This intensive program focuses on developing advanced programmatic strategies, maximizing ROI, and improving campaign performance through effective retargeting.


Learning outcomes include mastering key programmatic platforms, optimizing bidding strategies, analyzing campaign data for insightful decision-making, and implementing sophisticated retargeting techniques using audience segmentation and creative personalization. You'll gain expertise in real-time bidding (RTB), data management platforms (DMPs), and demand-side platforms (DSPs).


The duration of the program varies depending on the specific institution, typically ranging from several weeks to a few months, incorporating a blend of online and offline learning modules. The curriculum is meticulously designed to bridge the gap between theoretical knowledge and practical application, featuring hands-on projects and case studies.


This Career Advancement Programme in Programmatic Retargeting Strategies is highly relevant to the current industry demands. Graduates are equipped with the skills sought after by major advertising agencies, media companies, and e-commerce businesses, making them highly competitive in the job market. The program ensures you stay ahead of the curve in the ever-evolving landscape of digital advertising, particularly in the crucial area of programmatic advertising and retargeting techniques.


Upon completion, participants possess a comprehensive understanding of programmatic retargeting, including advanced analytics and reporting, thus boosting career prospects significantly within digital marketing and advertising.

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Why this course?

Program Percentage of UK Professionals
Career Advancement Program 75%
Other Training 25%

A Career Advancement Program is crucial for programmatic retargeting strategies. According to a recent UK study, 75% of professionals actively participate in such programs, demonstrating a strong market need for upskilling and reskilling initiatives. This high engagement highlights the effectiveness of targeting professionals with tailored programmatic advertising focused on career growth opportunities. By incorporating this data into retargeting campaigns, businesses can enhance their return on investment. The current trend leans towards personalized learning paths within these programs, aligning perfectly with the precision targeting offered by programmatic advertising. Understanding this dynamic helps businesses refine their strategies, focusing on relevant content and opportunities that resonate with their target audience, thus improving campaign performance and lead generation.

Who should enrol in Career Advancement Programme in Programmatic Retargeting Strategies?

Ideal Candidate Profile Skills & Experience Why this Programme?
Digital Marketing Professionals Experience in digital advertising, ideally with some programmatic exposure. Understanding of retargeting concepts is a plus. Gain advanced skills in programmatic retargeting to boost campaign ROI. UK digital ad spend is growing rapidly, making these skills highly sought after.
Marketing Managers & Team Leads Managing digital marketing teams or budgets. A desire to improve campaign performance and efficiency. Develop leadership capabilities in programmatic retargeting and effectively manage high-performing teams. Upskill to stay ahead in the competitive UK digital marketing landscape.
Data Analysts & PPC Specialists Strong analytical skills, proficient in data interpretation and campaign optimization. Experience with platforms like Google Ads or DV360. Refine your data analysis skills to leverage programmatic retargeting for precise audience segmentation and improved conversion rates. Become a highly sought-after data-driven specialist.