Certificate Programme in PR Feature Writing

Monday, 08 September 2025 08:00:30

International applicants and their qualifications are accepted

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Overview

Overview

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PR Feature Writing: Master the art of crafting compelling narratives for media outlets.


This Certificate Programme in PR Feature Writing equips you with the essential skills to write engaging press releases and feature articles.


Learn to pitch stories, conduct interviews, and develop captivating content that resonates with your target audience.


Ideal for aspiring PR professionals, journalists, and content creators seeking to enhance their writing skills and boost their media relations.


Develop your narrative structure, understand media relations, and learn the secrets to successful PR Feature Writing.


Boost your career prospects with this valuable certification. Explore the programme details and register today!

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PR Feature Writing: Master the art of crafting compelling narratives that resonate with target audiences. This Certificate Programme provides practical skills in media relations, storytelling, and content creation for effective public relations. Learn to write engaging features, press releases, and website copy. Boost your career prospects in journalism, communications, and public relations. Develop a strong portfolio showcasing your skills, including social media management and brand storytelling techniques. Gain an edge in a competitive market with this intensive, hands-on PR feature writing program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to PR Feature Writing & its importance
• Understanding your target audience and crafting compelling narratives
• The structure of a feature article: headline, lead, body, conclusion
• Interviewing techniques for effective PR feature writing
• Writing styles and tone for various PR platforms (e.g., Blogs, websites, magazines)
• Search Engine Optimization (SEO) for PR Feature Writing
• Fact-checking, verification, and ethical considerations in PR writing
• Developing strong media relationships for PR feature placement
• Measuring the success of your PR feature writing campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

UK PR Feature Writing Job Market: Thriving Careers

Career Role Description
PR Feature Writer Craft compelling narratives for diverse media, showcasing expertise in feature writing and PR strategies. High demand for creativity and media relations.
Senior PR Feature Writer Lead complex projects, mentor junior staff, and deliver exceptional feature articles. Requires extensive experience and strong leadership skills.
Public Relations Officer (with Feature Writing focus) Develop and execute PR campaigns incorporating strong feature writing. This role blends traditional PR with compelling content creation.
Freelance PR Feature Writer Enjoy flexibility while crafting impactful stories for various clients. Strong pitching skills and self-management are crucial.

Key facts about Certificate Programme in PR Feature Writing

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A Certificate Programme in PR Feature Writing equips participants with the skills to craft compelling and engaging content for various media platforms. The programme focuses on developing strong writing skills specifically tailored for public relations purposes.


Learning outcomes include mastering feature writing techniques, understanding media relations, and effectively using storytelling to achieve PR objectives. Students will learn to adapt their writing style for different target audiences and publications, enhancing their media pitching skills.


The programme's duration is typically short, ranging from a few weeks to a few months, making it ideal for professionals seeking to upskill or change careers. This intensive format allows for focused learning and quick application of newly acquired knowledge.


Industry relevance is paramount. The skills gained are highly sought after in public relations, journalism, marketing communications, and content creation roles. Graduates are prepared to create impactful press releases, blog posts, and articles that build brand reputation and drive engagement. The curriculum often includes case studies and practical exercises to build confidence and showcase polished work.


This Certificate Programme in PR Feature Writing provides a valuable credential for career advancement and demonstrates commitment to professional development within the dynamic media landscape. Successful completion offers a competitive advantage in the job market.

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Why this course?

A Certificate Programme in PR Feature Writing is increasingly significant in today's competitive UK market. The demand for skilled PR professionals adept at crafting compelling narratives is soaring. According to a recent survey by the Chartered Institute of Public Relations (CIPR), 75% of UK-based PR agencies report a skills shortage in feature writing. This demonstrates a clear need for professionals with specialized training in this area. This surge is fueled by the growing importance of content marketing and the shift towards more engaging, story-driven communication strategies. This certificate programme equips participants with the skills to create high-impact feature articles for various platforms, addressing the current industry demands for impactful storytelling, data-driven narratives, and multimedia integration. A study by the UK's Office for National Statistics shows a 10% year-on-year increase in job postings for PR roles requiring strong feature writing capabilities. The programme offers a valuable pathway to enhance career prospects and contribute to the growth of the UK PR sector.

Skill Demand (%)
Feature Writing 75
Social Media 60
Media Relations 55

Who should enrol in Certificate Programme in PR Feature Writing?

Ideal Audience for our PR Feature Writing Certificate Programme Description
Aspiring PR professionals Individuals seeking to enhance their writing skills and break into the dynamic UK PR industry, estimated at £11.6 billion in 2022. This programme provides practical, job-ready skills in crafting compelling press releases and feature articles.
Experienced journalists transitioning to PR Journalists looking to expand their skillset and leverage their writing expertise in the public relations field. Learn to tailor your writing style for a diverse range of media outlets.
Marketing and communications professionals Individuals aiming to refine their content creation abilities and boost their impact. Develop advanced skills in persuasive storytelling and media relations.
Freelance writers seeking specialisation Freelancers looking to build a niche in PR writing and attract high-value clients. Gain the necessary knowledge and practical experience to succeed in this competitive market.