Certified Professional in Pay-Per-Click (PPC) Campaigns

Sunday, 12 October 2025 16:12:06

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Professional in Pay-Per-Click (PPC) Campaigns certification equips you with expert-level skills in paid advertising.


Master PPC advertising strategies, including Google Ads and Bing Ads.


Learn keyword research, bid management, and conversion optimization.


This PPC certification is ideal for marketing professionals, digital marketers, and business owners.


Boost your career prospects and become a highly sought-after PPC expert.


Understand advanced PPC techniques like A/B testing and campaign tracking. PPC campaigns are crucial for online success.


Enroll today and unlock your potential in the exciting world of pay-per-click advertising.

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Certified Professional in Pay-Per-Click (PPC) Campaigns is your launchpad to a lucrative career in digital marketing. Master search engine marketing (SEM) and Google Ads, optimizing campaigns for maximum ROI. This comprehensive course equips you with advanced PPC strategies, including bid management, keyword research, and conversion tracking. Become a highly sought-after PPC specialist, boosting your earning potential and career prospects significantly. Unlock the power of data-driven decision making and achieve measurable results. This certification provides a competitive edge, showcasing your expertise in this in-demand field. Gain practical, hands-on experience, and transform your marketing career today with a Certified Professional in Pay-Per-Click (PPC) Campaigns certification.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• PPC Fundamentals: Search Engine Marketing (SEM), Keyword Research, Match Types, Quality Score, Auction Dynamics
• Campaign Structure & Optimization: Account organization, campaign types (Search, Display, Shopping), bid strategies (manual, automated), A/B testing
• Keyword Research & Targeting: Long-tail keywords, negative keywords, keyword research tools (SEMrush, Ahrefs), semantic analysis
• Ad Copywriting & Landing Page Optimization: Creating compelling ad copy, high-converting landing pages, call-to-actions (CTAs), ad extensions
• Tracking & Reporting: Google Analytics integration, conversion tracking, ROI measurement, reporting dashboards, attribution modeling
• Bidding Strategies & Budget Management: Cost-per-click (CPC), cost-per-acquisition (CPA), return on ad spend (ROAS), budget allocation
• Google Ads Platform Expertise: Advanced campaign features, Smart Bidding, Audience Targeting (Demographics, Interests, Remarketing)
• Microsoft Advertising (Bing Ads): Campaign setup, keyword targeting, reporting and optimization specific to Bing Ads.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

PPC Specialist Role Description
Senior PPC Manager (Google Ads, Bing Ads) Lead and mentor a team, manage large budgets, develop and execute advanced PPC strategies across multiple platforms. High demand for strategic thinking and leadership skills.
PPC Account Executive (Pay-Per-Click, Search Engine Marketing) Manage client accounts, optimize campaigns, analyze data, report on performance. Requires strong analytical and client communication skills.
PPC Specialist (Paid Search, Digital Marketing) Execute day-to-day campaign management, optimize for conversions, A/B test ad creatives. Entry-level to mid-level position focusing on tactical implementation.
PPC Analyst (Data Analysis, Google Analytics) Analyze campaign data, identify trends, provide insights to improve performance. Requires strong data analysis and reporting skills.

Key facts about Certified Professional in Pay-Per-Click (PPC) Campaigns

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Becoming a Certified Professional in Pay-Per-Click (PPC) Campaigns signifies expertise in managing and optimizing online advertising. This certification demonstrates a deep understanding of crucial PPC concepts, including keyword research, bid management, and campaign structure.


Learning outcomes for a PPC certification typically include mastering various PPC platforms like Google Ads and Bing Ads. You'll gain proficiency in account setup, campaign creation, A/B testing, and analyzing performance metrics such as conversion rates and return on ad spend (ROAS). The curriculum often covers advanced topics in digital marketing, including search engine optimization (SEO) integration and retargeting strategies.


The duration of a Certified Professional in Pay-Per-Click (PPC) Campaigns program varies depending on the provider and intensity of the course. Some offer intensive short courses, while others provide more comprehensive programs lasting several weeks or months. Many programs incorporate hands-on projects and case studies to ensure practical application of learned skills.


In today's digital landscape, expertise in Pay-Per-Click (PPC) advertising is highly sought after. A PPC certification significantly boosts career prospects across various industries, from e-commerce and retail to finance and technology. Many employers actively seek candidates with proven PPC skills to manage their online advertising strategies, making this certification a valuable asset in a competitive job market. This professional certification demonstrates competency in online advertising management and reporting and improves an individual’s employability and earning potential.

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Why this course?

Certified Professional in Pay-Per-Click (PPC) certification is increasingly vital in today's competitive UK digital marketing landscape. The UK market is booming, with recent data suggesting a significant rise in PPC advertising spend. A Certified Professional in PPC demonstrates expertise in managing and optimising campaigns, a critical skill for businesses aiming to maximize their return on investment. Demand for skilled professionals proficient in platforms like Google Ads and Bing Ads is exceptionally high. According to recent industry reports, over 75% of UK businesses utilize PPC advertising, highlighting the pervasive need for specialists able to leverage the latest PPC techniques.

Year PPC Professionals Employed (Thousands)
2022 25
2023 28

PPC campaign management goes beyond basic keyword research; it demands proficiency in bidding strategies, audience targeting, conversion tracking, and A/B testing. Therefore, a Certified Professional in PPC credential proves valuable to employers and showcases a commitment to continuous professional development. This certification underlines proficiency in dealing with current trends like the increased use of AI in PPC and the growing importance of mobile-first strategies.

Who should enrol in Certified Professional in Pay-Per-Click (PPC) Campaigns?

Ideal Audience for Certified Professional in Pay-Per-Click (PPC) Campaigns Description
Marketing Professionals Experienced marketers seeking to enhance their digital marketing skills and become certified PPC experts. Many UK businesses rely heavily on PPC, with over 80% using paid search advertising. This certification boosts career progression.
Business Owners Entrepreneurs who manage their online marketing directly and want a proven, effective way to improve return on ad spend (ROAS) for their PPC campaigns.
Advertising Agency Staff Team members in advertising agencies aiming to enhance their client offerings by showcasing Google Ads and Bing Ads expertise and delivering optimal search engine marketing (SEM) strategies. UK agencies are always looking for highly skilled professionals in PPC management.
Freelance Marketing Consultants Independent consultants aiming to expand their service offerings and improve their credibility with clients by gaining a professional certification in PPC management. Demonstrating PPC expertise expands client acquisition opportunities.