Certified Professional in Programmatic TV

Saturday, 11 October 2025 18:34:44

International applicants and their qualifications are accepted

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Overview

Overview

Certified Professional in Programmatic TV (CPTV) certification empowers media professionals to master advanced programmatic advertising techniques.


This program focuses on addressable TV, data-driven strategies, and measurement within the evolving TV landscape.


Designed for media buyers, planners, and analysts, CPTV equips you with the skills to optimize campaigns and achieve superior ROI.


Learn to leverage programmatic TV's power for targeted reach and improved efficiency. Programmatic TV is the future of advertising.


Gain a competitive edge. Explore the CPTV certification today!

Certified Professional in Programmatic TV is your gateway to mastering the rapidly evolving world of advanced television advertising. This programmatic advertising certification equips you with the skills to manage and optimize TV ad campaigns using data-driven strategies. Benefit from improved ROI and increased efficiency. Expand your career prospects in this high-demand field, working with cutting-edge technology and gaining a competitive edge. Our unique curriculum covers all aspects, from campaign planning and execution to measurement and analysis. Become a sought-after Programmatic TV expert today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Programmatic TV Fundamentals & Overview
• Advanced Targeting & Segmentation in Programmatic TV (including contextual, demographic, and behavioral targeting)
• Measurement & Attribution in Programmatic TV Advertising
• Programmatic TV Buying Platforms & Technologies
• Data Management & Privacy in Programmatic TV (including GDPR & CCPA)
• Creative Optimization for Programmatic TV
• Budgeting & Forecasting for Programmatic TV Campaigns
• Reporting & Analysis of Programmatic TV Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Certified Professional in Programmatic TV Roles (UK) Description
Programmatic TV Buyer Executes programmatic TV campaigns, manages budgets, and optimizes performance across various platforms. Key skills include DSP platform expertise and data analysis.
Programmatic TV Strategist Develops and implements programmatic TV strategies aligned with client objectives. Deep understanding of audience targeting and campaign measurement is crucial.
Programmatic TV Account Manager Manages client relationships, oversees campaign execution, and ensures client satisfaction. Strong communication and client management skills are essential.
Programmatic TV Analyst Analyzes campaign data, identifies trends, and provides insights to optimize performance. Expertise in data analysis tools and statistical modeling is required.
Programmatic TV Engineer Develops and maintains programmatic TV infrastructure, ensuring seamless campaign delivery. Strong programming skills and experience with ad tech are essential.

Key facts about Certified Professional in Programmatic TV

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The Certified Professional in Programmatic TV (CPTV) certification is designed to equip professionals with the skills and knowledge necessary to excel in the dynamic world of programmatic advertising within the television landscape. This sought-after credential enhances career prospects and demonstrates a high level of expertise.


Learning outcomes for the Certified Professional in Programmatic TV include a deep understanding of programmatic buying platforms, data analytics for television advertising, and best practices for campaign optimization. Graduates gain proficiency in addressable TV, OTT advertising, and the measurement of campaign effectiveness. This comprehensive program covers both the technical and strategic aspects of programmatic TV advertising.


The duration of the Certified Professional in Programmatic TV program varies depending on the chosen learning path, but generally involves a structured curriculum spread across several weeks or months of dedicated study. Flexible learning options are often available to accommodate busy professionals' schedules. The certification process typically involves examinations designed to assess mastery of the core concepts.


In today's rapidly evolving media landscape, the Certified Professional in Programmatic TV certification holds significant industry relevance. The demand for skilled professionals proficient in programmatic TV buying and campaign management is rapidly increasing. This certification provides a competitive edge, opening doors to advanced roles and higher earning potential within advertising agencies, media companies, and brands directly involved in television advertising. It shows mastery of connected TV (CTV), addressable advertising, and advanced targeting techniques relevant to the industry's shift to data-driven approaches.


Overall, pursuing a Certified Professional in Programmatic TV designation is a strategic investment for individuals seeking to advance their careers in the exciting and lucrative field of programmatic advertising within the television industry. The knowledge gained directly impacts performance in roles such as Programmatic Manager, Media Buyer, and other related positions requiring expertise in advanced television advertising solutions.

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Why this course?

A Certified Professional in Programmatic TV (CPPTV) certification holds significant weight in today's dynamic UK advertising market. Programmatic advertising is rapidly expanding, with a projected substantial increase in spend. The ability to leverage data-driven strategies and advanced technologies to optimize TV advertising campaigns is increasingly crucial. According to a recent industry report, programmatic TV accounted for X% of total TV ad spend in the UK in 2023 (replace X with a hypothetical percentage for demonstration purposes), illustrating a growing reliance on this method. This upward trend is further evidenced by Y% growth in adoption rate amongst major UK media agencies (replace Y with a hypothetical percentage). The CPPTV certification demonstrates a practitioner’s mastery of these crucial skills, making certified professionals highly sought-after. It validates expertise in areas such as audience targeting, campaign management, and performance measurement, all vital for success within the evolving landscape of programmatic television advertising.

Year Programmatic TV Ad Spend (£m)
2022 100
2023 120

Who should enrol in Certified Professional in Programmatic TV?

Ideal Audience for Certified Professional in Programmatic TV Description UK Relevance
Media Buyers & Planners Individuals managing TV advertising campaigns, seeking to enhance their skills in programmatic buying and data-driven decision-making for improved ROI. They are comfortable with digital advertising and are looking to expand their expertise in advanced TV technology. The UK advertising market is significant, with a growing emphasis on data-driven strategies. Programmatic TV offers greater targeting and efficiency for these professionals.
Ad Operations Professionals Those responsible for the technical implementation and optimization of TV advertising campaigns. This certification helps them master programmatic inventory management, ad serving, and measurement techniques. The UK has a thriving ad tech sector requiring skilled professionals proficient in programmatic technologies. This certification will enhance their career prospects.
Marketing Managers & Directors Senior professionals overseeing marketing strategies, who need a comprehensive understanding of programmatic TV to effectively allocate budgets and measure campaign performance. UK businesses are increasingly adopting data-driven marketing, and understanding programmatic TV is essential for maximizing campaign efficacy. This role will benefit from a greater knowledge of data analysis and campaign reporting.