Certified Specialist Programme in Display Retargeting Advertising

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International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Display Retargeting Advertising equips marketing professionals with advanced skills in digital advertising.


Master display retargeting strategies to boost ROI. Learn effective audience segmentation and campaign optimization techniques.


This display retargeting program covers ad platforms like Google Ads and social media advertising. Develop expertise in data analysis and reporting.


Ideal for digital marketers, advertising professionals, and anyone wanting to enhance their display advertising skills. Become a certified specialist in display retargeting advertising today!


Explore the curriculum and register now!

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Display Retargeting Advertising: Master the art of impactful online advertising with our Certified Specialist Programme. Become a highly sought-after specialist in this lucrative field. This intensive program provides hands-on training in programmatic advertising, advanced targeting techniques, and data analysis. Gain expertise in creating compelling display ads and optimizing campaigns for maximum ROI. Boost your career prospects with a globally recognized certification, opening doors to exciting roles in digital marketing and media buying. Unlock the power of retargeting to drive conversions and build brand loyalty.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Display Retargeting Fundamentals: Understanding the technology, benefits, and applications of display retargeting.
• Audience Segmentation and Targeting: Mastering techniques for creating highly effective retargeting campaigns based on demographics, behavior, and website interactions.
• Creative Development for Retargeting: Designing compelling display ads optimized for various placements and devices, including static and dynamic creative.
• Setting up and Managing Display Retargeting Campaigns: A practical guide to campaign creation, implementation, and optimization on major ad platforms like Google Ads and other DSPs.
• Measuring and Analyzing Display Retargeting Performance: Key metrics, reporting, and data analysis techniques for evaluating campaign effectiveness and ROI.
• Advanced Retargeting Strategies: Exploring strategies like sequential messaging, frequency capping, and dynamic creative optimization for improved results.
• Budget Allocation and Optimization: Efficiently allocating budgets across various campaigns and segments to maximize return on ad spend (ROAS).
• Legal and Ethical Considerations in Display Retargeting: Understanding data privacy regulations and best practices for responsible retargeting.
• Case Studies in Successful Display Retargeting: Learning from real-world examples to implement successful strategies in your own campaigns.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Display Retargeting Specialist Develops and implements highly effective display retargeting campaigns, maximizing ROI through data-driven strategies and advanced targeting techniques. Manages campaigns across multiple platforms.
Programmatic Display Retargeting Manager Leads and manages teams focused on programmatic display advertising, specializing in retargeting audiences. Oversees campaign performance, budget allocation, and reporting. Expertise in DSPs (Demand-Side Platforms) is crucial.
Senior Display Advertising Analyst (Retargeting Focus) Analyzes campaign performance data, identifies areas for optimization, and provides insights to improve retargeting strategies. Develops reports and presentations for stakeholders. Proficient in data analysis tools.

Key facts about Certified Specialist Programme in Display Retargeting Advertising

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The Certified Specialist Programme in Display Retargeting Advertising equips professionals with in-depth knowledge and practical skills in this crucial digital marketing field. Participants will master advanced techniques for creating highly effective display retargeting campaigns.


Learning outcomes include proficiency in audience segmentation, campaign optimization using various platforms, and measuring ROI. You'll gain expertise in analyzing data to refine your strategies, ultimately driving conversions and maximizing campaign performance. This includes understanding the nuances of remarketing, programmatic display advertising, and RTB (Real-Time Bidding).


The programme's duration is typically [Insert Duration Here], structured to balance theory with hands-on exercises and case studies. This intensive yet manageable timeframe allows participants to integrate their newfound knowledge directly into their professional roles.


In today's competitive digital landscape, display retargeting advertising is a highly sought-after skill. This certification significantly enhances career prospects across various industries, including e-commerce, SaaS, and marketing agencies. Employers value professionals who possess a deep understanding of retargeting strategies and digital advertising technologies. The program covers key platforms such as Google Ads and other DSPs (Demand-Side Platforms).


Graduates of the Certified Specialist Programme in Display Retargeting Advertising are well-prepared to excel in roles such as Digital Marketing Manager, Advertising Specialist, or Campaign Manager. This certification signals a high level of competence and commitment to professional development within the dynamic field of online advertising.


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Why this course?

Certified Specialist Programme in Display Retargeting Advertising is increasingly significant in today's UK market, reflecting the growing reliance on data-driven marketing strategies. With online advertising spending exceeding £20 billion annually in the UK (source needed for accurate statistic), retargeting has become vital for boosting conversion rates and return on investment. A recent survey (source needed for accurate statistic) suggests that over 70% of UK businesses utilise display retargeting, highlighting the demand for skilled professionals.

Skill Importance
Display Advertising Fundamentals High
Retargeting Strategies High
Data Analysis for Retargeting Medium

The Certified Specialist Programme equips individuals with the necessary skills in display retargeting, including campaign management, audience targeting, and performance optimisation. This programme addresses the current industry need for professionals adept in leveraging data analytics to enhance retargeting effectiveness, making graduates highly sought after within the competitive UK digital marketing landscape.

Who should enrol in Certified Specialist Programme in Display Retargeting Advertising?

Ideal Audience for Certified Specialist Programme in Display Retargeting Advertising Description UK Relevance
Digital Marketing Professionals Individuals already working in digital marketing roles, seeking to enhance their skills in display retargeting and improve campaign performance through advanced techniques and strategies. This includes professionals managing programmatic advertising, ad operations, and media buying. With over 500,000 digital marketing professionals in the UK (estimate), many are seeking continuous professional development to stay competitive.
Advertising Agency Employees Employees of advertising agencies who want to gain a recognised certification in display retargeting advertising, boosting their agency's client offerings and enhancing their client services capabilities. This encompasses account managers and media planners. The UK advertising industry is significant, and agencies continually seek professionals with up-to-date expertise in data-driven marketing and programmatic advertising.
E-commerce Professionals Individuals working in e-commerce, aiming to optimise conversion rates and improve ROI (return on investment) through effective retargeting campaigns. They will learn to leverage data analytics and audience segmentation within the display advertising ecosystem. The booming UK e-commerce sector relies heavily on effective digital marketing strategies, making retargeting a crucial skill.