Executive Certificate in Post-Truth Marketing

Sunday, 05 October 2025 13:14:21

International applicants and their qualifications are accepted

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Overview

Overview

Post-Truth Marketing is transforming the landscape. This Executive Certificate equips marketing professionals with the skills to navigate this complex environment.


Learn to identify misinformation and disinformation campaigns.


Develop strategies for building trust and authenticity in your brand messaging. Master ethical communication and fact-checking techniques.


Designed for experienced marketers, agency professionals, and communications leaders, this certificate will enhance your ability to create impactful and responsible campaigns in the age of Post-Truth Marketing.


Gain a competitive edge. Enroll now and master the art of Post-Truth Marketing.

Post-Truth Marketing: Master the art of persuasive communication in today's complex media landscape. This Executive Certificate equips you with cutting-edge strategies to navigate misinformation and build trust in a skeptical world. Develop advanced skills in brand storytelling, social media influence, and crisis communication. Enhance your career prospects in marketing, public relations, and communications. Gain a competitive edge with our unique focus on ethical considerations and data analytics for post-truth marketing. Our program fosters critical thinking and effective communication—essential in the modern age of disinformation. Secure your future in this rapidly growing field.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding the Post-Truth Consumer: Analyzing motivations, biases, and information consumption habits in the post-truth era.
• Post-Truth Marketing Strategies: Developing campaigns that navigate misinformation and build trust.
• Authenticity & Transparency in a Digital Landscape: Building brand credibility and combating fake news.
• Data Analytics & Brand Reputation Management: Monitoring online sentiment, identifying misinformation campaigns, and implementing effective damage control strategies.
• Ethical Considerations in Post-Truth Marketing: Navigating ethical dilemmas and fostering responsible communication.
• The Psychology of Persuasion in a Post-Truth World: Applying psychological principles to ethical and effective marketing in a skeptical environment.
• Social Media & Post-Truth Communication: Managing brand presence and combating disinformation on social platforms.
• Crisis Communication & Reputation Repair: Developing strategies to address misinformation crises and rebuild trust.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Post-Truth Marketing Manager Develops and executes marketing campaigns leveraging data analysis and persuasive narratives in the UK's competitive landscape. Manages teams and budgets. High demand for analytical and strategic skills.
Digital Marketing Specialist (Post-Truth Focus) Creates engaging online content, optimized for various platforms. Analyzes campaign performance to refine strategies for maximizing reach and impact in the post-truth era. Strong knowledge of SEO and social media marketing essential.
Data Analyst (Marketing Intelligence) Collects, analyzes, and interprets large datasets to inform marketing decisions. Identifies trends and patterns related to public opinion and narrative shaping, critical in post-truth marketing strategies. UK market experience preferred.
Social Media Strategist (Post-Truth Communication) Develops and implements strategies for social media engagement, focusing on narrative crafting and combating misinformation. Strong understanding of the UK social media landscape and its unique challenges.

Key facts about Executive Certificate in Post-Truth Marketing

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The Executive Certificate in Post-Truth Marketing equips professionals with the critical skills to navigate the complex landscape of modern marketing, where facts and opinions blur. This intensive program focuses on developing strategies that resonate with audiences in a post-truth era, emphasizing ethical considerations and building trust.


Learning outcomes include mastering techniques for identifying and addressing misinformation, crafting persuasive narratives based on evidence and empathy, and leveraging data analytics to measure campaign effectiveness within the context of a post-truth world. Students will also gain proficiency in crisis communication and reputation management.


The program's duration is typically six months, delivered through a flexible online format accommodating busy professionals' schedules. This allows for self-paced learning complemented by live webinars and interactive discussions with industry experts. This ensures a practical, hands-on approach.


This Executive Certificate in Post-Truth Marketing is highly relevant across various sectors. From advertising and public relations to political communication and non-profit organizations, understanding how to connect with audiences in a post-truth world is crucial for success. Graduates develop enhanced skills in digital marketing, social media strategies, and consumer behavior analysis.


The program’s curriculum directly addresses current industry challenges related to fake news detection, brand authenticity, and building consumer trust. Upon completion, participants are well-positioned to thrive in the evolving marketing landscape, adept at navigating the complexities of post-truth communications and building strong, ethical brands.

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Why this course?

Executive Certificate in Post-Truth Marketing is increasingly significant in today's complex UK marketplace. The rise of misinformation and the erosion of trust demand a new breed of marketers adept at navigating the post-truth landscape. A recent study by the UK Advertising Standards Authority (ASA) revealed that 72% of UK consumers feel overwhelmed by misleading advertising, highlighting the urgent need for ethical and transparent marketing practices. This certificate equips professionals with the critical skills to address these challenges.

Understanding the nuances of post-truth marketing is crucial for brand building and maintaining consumer loyalty. According to a separate report by YouGov, 65% of UK adults actively avoid brands perceived as disingenuous. The program directly addresses this concern, providing training in responsible communication and crisis management. Mastering the principles of post-truth marketing is no longer a luxury but a necessity for success in the UK's competitive market.

Statistic Percentage
Consumers overwhelmed by misleading ads 72%
Adults avoiding disingenuous brands 65%

Who should enrol in Executive Certificate in Post-Truth Marketing?

Ideal Audience for the Executive Certificate in Post-Truth Marketing Description Relevance
Marketing Directors Navigating the complexities of misinformation and building resilient brand strategies in a post-truth era is crucial for senior marketing professionals. This certificate equips you with the advanced skills to understand and counteract the effects of disinformation campaigns. With the UK seeing a rise in fake news and its impact on consumer trust (cite relevant UK statistic if available), this certificate is highly relevant for those aiming for strategic leadership in marketing.
Communications Professionals Effective communication in a landscape rife with misleading information is vital. Learn to craft persuasive messaging that resonates authentically with your target audience, building trust and counteracting skepticism. In today's digital age, communication professionals in the UK face increased scrutiny and need advanced crisis communication skills. This certificate helps develop such competencies.
Business Owners & Entrepreneurs Understand how post-truth dynamics influence your brand perception and learn strategies to build a reputation based on authenticity and transparency. Master the art of building brand trust and sustainable growth. With a reported (cite UK statistic on business affected by fake news if available) percentage of UK businesses experiencing negative impacts from misinformation, this certificate offers essential skills for sustainable business growth.