Executive Certificate in Programmatic DOOH

Tuesday, 07 October 2025 04:06:05

International applicants and their qualifications are accepted

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Overview

Overview

Programmatic DOOH is revolutionizing out-of-home (OOH) advertising. This Executive Certificate provides essential skills for professionals navigating this dynamic landscape.


Learn data-driven strategies and master programmatic buying platforms. Understand audience targeting, campaign optimization, and measurement within the DOOH ecosystem.


Designed for marketing executives, media planners, and agency professionals, this Programmatic DOOH certificate equips you to leverage the power of digital OOH advertising. Gain a competitive edge and elevate your career.


Enroll today and explore the future of programmatic out-of-home advertising. Discover how to maximize ROI through effective DOOH campaigns.

Programmatic DOOH: Master the future of out-of-home advertising with our Executive Certificate. Gain in-depth knowledge of programmatic buying, data-driven strategies, and advanced technologies like audience targeting and real-time bidding. This intensive program equips you with the skills to manage DOOH campaigns effectively and unlock significant career advancement in this rapidly growing field. Learn from industry experts, gain practical experience, and boost your earning potential. Our unique curriculum includes case studies and networking opportunities, setting you apart in the competitive programmatic DOOH landscape. Elevate your career – enroll today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Programmatic DOOH Fundamentals: Introduction to programmatic buying, the digital out-of-home (DOOH) advertising ecosystem, and key players.
• DOOH Data & Measurement: Understanding audience data, campaign measurement, attribution modeling, and reporting in DOOH.
• Programmatic DOOH Platforms & Technologies: Hands-on experience with leading programmatic DOOH platforms and ad tech solutions (SSPs, DSPs).
• Targeting & Audience Segmentation in DOOH: Mastering audience targeting techniques, leveraging location data, and creating effective DOOH audience segments.
• Creative Development for DOOH: Best practices for creating impactful and engaging DOOH creative assets optimized for different screen formats.
• Campaign Planning & Optimization: Developing strategic DOOH campaign plans, setting KPIs, and optimizing campaigns for maximum ROI.
• Programmatic DOOH Strategy & Buying: Advanced strategies for buying DOOH inventory programmatically, including negotiations, private marketplaces, and guaranteed deals.
• Case Studies & Best Practices in Programmatic DOOH: Analyzing successful programmatic DOOH campaigns across diverse industries.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Executive Certificate in Programmatic DOOH: UK Job Market Outlook

Unlock your potential in the dynamic world of Programmatic Digital Out-of-Home (DOOH) advertising. This certificate equips you with in-demand skills, propelling your career to new heights.

Career Role Description
Programmatic DOOH Strategist Develop and execute innovative DOOH strategies, leveraging data-driven insights for impactful campaigns.
DOOH Account Manager Manage client relationships, overseeing DOOH campaigns from conception to completion, ensuring optimal performance.
Programmatic DOOH Buyer Utilize programmatic platforms to procure DOOH inventory efficiently, maximizing reach and ROI for clients.
DOOH Analyst Analyze campaign performance data, providing actionable insights to optimize future strategies and improve targeting.

Key facts about Executive Certificate in Programmatic DOOH

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An Executive Certificate in Programmatic DOOH provides professionals with the essential skills and knowledge to excel in the dynamic world of digital out-of-home advertising. This specialized program focuses on leveraging programmatic technology for efficient and effective DOOH campaign management.


Learning outcomes typically include mastering programmatic buying platforms, data analysis for DOOH campaign optimization, and understanding audience targeting strategies within the DOOH landscape. Graduates develop a comprehensive understanding of real-time bidding (RTB) and its application in DOOH advertising.


The duration of the Executive Certificate in Programmatic DOOH varies depending on the institution, but generally ranges from a few weeks to a few months of intensive study. Many programs offer flexible online learning options, accommodating busy professional schedules.


Industry relevance is paramount. This certificate directly addresses the growing demand for specialists skilled in programmatic DOOH advertising. Upon completion, graduates are equipped to secure roles in advertising agencies, media buying firms, and technology companies operating within the DOOH sector. Knowledge of ad tech, DSPs, and SSPs are highly valuable assets gained.


The Executive Certificate in Programmatic DOOH is a valuable investment for professionals seeking to advance their careers in the rapidly expanding field of digital out-of-home advertising. Its focused curriculum equips individuals with the in-demand skills needed to thrive in this competitive environment.

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Why this course?

Executive Certificate in Programmatic DOOH is increasingly significant in today's rapidly evolving UK advertising landscape. The UK's out-of-home (OOH) advertising market is booming, with digital OOH (DOOH) experiencing exponential growth. Programmatic DOOH, allowing for automated buying and targeting, is a key driver of this expansion. A recent report suggests that programmatic DOOH accounted for X% of total DOOH spend in 2023, with projections indicating a further Y% increase by 2025. This growth highlights the urgent need for professionals with expertise in this field.

Year Programmatic DOOH Spend Growth (%)
2023 X%
2024 Y%

An Executive Certificate in Programmatic DOOH equips professionals with the strategic and technical skills to navigate this dynamic market, improving campaign effectiveness and delivering exceptional ROI. This makes it a highly valuable asset in securing competitive advantages and leading the future of advertising.

Who should enrol in Executive Certificate in Programmatic DOOH?

Ideal Audience for our Executive Certificate in Programmatic DOOH
Are you a marketing professional seeking to master the rapidly evolving landscape of Digital Out-of-Home (DOOH) advertising? This intensive certificate program is designed for ambitious individuals already working in media buying, planning, or marketing management. The UK's DOOH market is booming, with over £1 billion spent annually and further growth predicted. Our program equips you with the advanced skills in programmatic DOOH planning and buying that you need to thrive in this dynamic sector. If you're ready to take your career to the next level and leverage the power of data-driven, targeted DOOH campaigns, this certificate is for you. Learn about real-time bidding, audience targeting, and data analytics, leading to a demonstrable return on investment.