Global Certificate Course in Programmatic Native

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International applicants and their qualifications are accepted

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Overview

Overview

Programmatic Native advertising is revolutionizing digital marketing. This Global Certificate Course in Programmatic Native provides in-depth training for marketers and advertisers.


Learn to leverage DSP platforms and optimize campaigns for maximum ROI. Master native ad formats and understand audience targeting.


The course covers programmatic buying, creative development, and measurement. Gain practical skills to manage successful Programmatic Native advertising strategies.


Develop a competitive advantage in this rapidly growing field. Enroll now and unlock your potential in Programmatic Native advertising.

Programmatic Native advertising is revolutionizing digital marketing, and our Global Certificate Course empowers you to master it. This comprehensive course provides hands-on training in advanced programmatic techniques, including native ad formats and optimization strategies. Learn to manage campaigns, analyze data, and drive exceptional ROI. Gain in-demand skills for a thriving career in digital advertising, working with leading agencies and brands. Our unique curriculum, featuring real-world case studies and expert instructors, ensures you're job-ready upon completion. Unlock your potential with our Programmatic Native certification.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Introduction to Programmatic Native Advertising:** This foundational unit covers the core concepts, benefits, and landscape of programmatic native advertising.
• **Understanding Native Ad Formats & Creative Best Practices:** This unit explores various native ad formats (in-feed, promoted content, etc.) and how to create high-performing, engaging creatives.
• **Programmatic Platforms & SSP/DSP Integration:** Deep dive into the technology, including key players, setup, and integration of Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs).
• **Targeting & Optimization for Native Campaigns:** Learn advanced targeting techniques (contextual, behavioral, audience-based) and strategies for campaign optimization and performance measurement.
• **Real-time Bidding (RTB) & Header Bidding in Native:** This section covers the mechanics of RTB and header bidding, focusing on its application to native advertising.
• **Measurement & Reporting in Programmatic Native:** Learn how to effectively track, measure, and report on key performance indicators (KPIs) for native ad campaigns.
• **Case Studies & Industry Best Practices:** Analysis of successful programmatic native advertising campaigns and exploration of best practices across various industries.
• **Compliance & Legal Aspects of Programmatic Native Advertising:** This unit addresses brand safety, transparency, and legal considerations related to native ad campaigns.
• **Advanced Programmatic Native Strategies:** This unit delves into more sophisticated topics such as audience segmentation, frequency capping, and creative A/B testing.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Programmatic Native Advertising: UK Job Market Outlook

Career Role Description
Programmatic Native Specialist Develops and executes programmatic native advertising campaigns, optimizing for key performance indicators (KPIs). Expertise in ad tech platforms is crucial.
Native Advertising Manager Manages teams and campaigns, overseeing strategy, budget allocation, and performance reporting. Strong leadership and programmatic skills required.
Programmatic Media Buyer Focuses on media buying within programmatic native advertising, negotiating rates and optimizing campaign delivery across various platforms.
Data Analyst - Programmatic Native Analyzes campaign performance data, providing insights for optimization and future strategy. Requires strong analytical and reporting skills.

Key facts about Global Certificate Course in Programmatic Native

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A Global Certificate Course in Programmatic Native advertising equips participants with the skills to master this rapidly evolving digital marketing channel. The course delves into the intricacies of programmatic buying, focusing on the unique characteristics and advantages of native ad formats.


Learning outcomes typically include a comprehensive understanding of native ad inventory, programmatic platforms, campaign optimization techniques, and performance measurement. You'll gain practical experience in creating effective native ad campaigns, utilizing real-world case studies and hands-on exercises. Real-time bidding (RTB) strategies and data analysis are crucial components.


The duration of such a course varies, but expect a commitment ranging from several weeks to a few months, depending on the intensity and depth of the curriculum. Some programs offer flexible online learning options, allowing professionals to balance their studies with existing commitments.


Programmatic Native advertising is highly relevant across various industries. Businesses seeking to expand their reach and improve engagement find this specialized skillset invaluable. Therefore, acquiring this certification significantly enhances career prospects in marketing, advertising, and digital media.


Overall, a Global Certificate Course in Programmatic Native offers a focused, industry-relevant qualification that prepares individuals for successful careers in the dynamic world of digital advertising. Understanding programmatic ad tech is key to modern marketing strategies.

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Why this course?

Global Certificate Course in Programmatic Native advertising is increasingly significant in today's digital landscape. The UK's programmatic advertising market is booming, with native advertising experiencing substantial growth. According to recent industry reports, programmatic native advertising accounts for a considerable portion of overall programmatic spend. This underscores the high demand for skilled professionals proficient in programmatic native advertising strategies.

Skill Demand
Native Ad Creation High
DSP Platform Management High
Data Analysis & Reporting Medium

A Global Certificate Course in Programmatic Native equips individuals with the necessary expertise to navigate this competitive market. Mastering programmatic native ensures professionals remain relevant and highly sought after, aligning their skills with current industry needs and bolstering career prospects. The course’s global reach further enhances its value, providing a competitive edge in a rapidly evolving field.

Who should enrol in Global Certificate Course in Programmatic Native?

Ideal Audience for Global Certificate Course in Programmatic Native
This Programmatic Native course is perfect for digital marketers, media buyers, and advertising professionals seeking to master advanced native advertising techniques. Are you a UK-based marketing professional wanting to boost your campaign performance and ROI? Approximately 70% of UK digital ad spend is now programmatic, and native ads represent a significant and growing segment. This course equips you with the skills to effectively plan, execute, and optimise programmatic native campaigns, enhancing your value to any organisation.
Specifically, we target individuals with at least 1-2 years of experience in digital marketing or advertising who desire to specialise in programmatic advertising and deepen their understanding of native advertising strategies. If you're already working with DSPs (Demand-Side Platforms) and want to enhance your understanding of the unique nuances of programmatic native advertising, this is your course. With a focus on hands-on learning and real-world case studies, you will gain practical skills in campaign management, targeting, optimisation and measurement within the fast-growing programmatic native ecosystem.