Graduate Certificate in Social Media Strategy and Planning

Tuesday, 07 October 2025 06:34:16

International applicants and their qualifications are accepted

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Overview

Overview

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Graduate Certificate in Social Media Strategy and Planning: Master the art of social media marketing.


This program equips you with the skills to develop and execute successful social media strategies. Learn content creation, community management, and analytics.


Ideal for marketing professionals, entrepreneurs, and anyone seeking to enhance their digital marketing skills. You'll gain expertise in social media advertising, campaign planning, and influencer marketing.


The Graduate Certificate in Social Media Strategy and Planning provides hands-on experience and valuable industry insights.


Advance your career with a proven social media strategy. Enroll today and transform your online presence.

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A Graduate Certificate in Social Media Strategy and Planning empowers you to master the art of social media marketing. This intensive program equips you with practical skills in content creation, community management, and data analytics, essential for today's digital landscape. Boost your career prospects in marketing, communications, or public relations. Learn cutting-edge techniques in social media advertising and campaign planning. Our unique curriculum, featuring industry expert guest lectures and real-world case studies, provides a competitive edge. Gain in-demand social media certifications and launch your social media career today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Social Media Strategy & Planning Fundamentals
• Social Media Analytics & Measurement (including ROI and KPI tracking)
• Content Strategy & Creation for Social Media
• Social Media Advertising & Paid Campaigns
• Community Management & Engagement
• Social Media Crisis Communication & Reputation Management
• Social Listening & Brand Monitoring
• Legal & Ethical Considerations in Social Media
• Emerging Social Media Platforms & Technologies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Social Media Strategy & Planning) Description
Social Media Manager Develop and execute social media strategies, manage campaigns, analyze performance, and engage with audiences. High demand for strategic thinking and analytical skills.
Social Media Specialist Create engaging content, schedule posts, monitor social media channels, and build online communities. Requires strong content creation and community management expertise.
Digital Marketing Manager Oversee all digital marketing activities including social media, SEO, and paid advertising. Needs a holistic understanding of digital marketing and strategic planning.
Content Marketing Manager Develop and implement content strategies across various channels, including social media, focusing on audience engagement and brand storytelling. Requires strong writing and storytelling skills.
Social Media Analyst Analyze social media data, provide insights, and create reports to inform social media strategies. Requires strong analytical and reporting skills.

Key facts about Graduate Certificate in Social Media Strategy and Planning

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A Graduate Certificate in Social Media Strategy and Planning equips professionals with the essential skills to develop and execute effective social media campaigns. The program focuses on building a strong theoretical foundation and practical application, making graduates highly competitive in today's digital marketplace.


Learning outcomes typically include mastering social media analytics, content creation and curation, community management, social media advertising, and crisis communication. Students develop proficiency in using various social media platforms and tools for strategic planning and implementation. This includes understanding the nuances of different platforms and their target demographics.


The program duration varies, but generally ranges from a few months to a year, often depending on the intensity and course load. Flexible online options often cater to working professionals, enabling them to enhance their career prospects without interrupting their current employment. The curriculum often incorporates case studies and real-world projects to ensure practical application of learned concepts.


This Graduate Certificate holds significant industry relevance. With the ever-increasing importance of social media marketing for businesses and organizations, professionals with expertise in social media strategy and planning are highly sought after. Graduates are well-prepared for roles such as social media manager, digital marketing specialist, content strategist, and community manager across various sectors, demonstrating a return on investment in their education.


The program often integrates digital marketing principles, content marketing techniques, and social listening strategies, providing a comprehensive understanding of the wider digital landscape. This makes the Graduate Certificate in Social Media Strategy and Planning a valuable asset for career advancement and professional development in the dynamic field of digital communications.

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Why this course?

A Graduate Certificate in Social Media Strategy and Planning is increasingly significant in today's UK market. The digital landscape is rapidly evolving, with social media playing a crucial role in business and communication. According to a recent study by Ofcom, over 85% of UK adults use social media, demonstrating its immense reach and potential. This highlights the growing demand for skilled professionals capable of developing and executing effective social media strategies. Businesses across all sectors require experts to manage their online presence, boost brand awareness, and engage with their target audience. This certificate equips individuals with the necessary skills to analyse data, plan campaigns, manage content, and measure results, all critical for success in this competitive environment. The ability to leverage social media platforms like Instagram, Facebook, and Twitter effectively is no longer a luxury, but a necessity. Professionals with expertise in social media marketing and analytics are highly sought after, with salaries reflecting the demand for their skills.

Skill Industry Demand
Social Media Analytics High
Content Strategy High
Campaign Management Medium-High

Who should enrol in Graduate Certificate in Social Media Strategy and Planning?

Ideal Candidate Profile Key Skills & Experience Benefits of the Certificate
Marketing professionals seeking to enhance their digital marketing skills and become social media experts. A Graduate Certificate in Social Media Strategy and Planning is perfect for those already working in marketing or communications roles who want to advance their career. Basic understanding of digital marketing principles; some experience managing social media accounts beneficial. Strong communication and analytical skills are essential. Boost your career prospects in a booming sector. The UK digital marketing industry is worth over £20 billion and growing; this certificate provides the specialized knowledge to excel.
Entrepreneurs and small business owners looking to leverage social media for growth and brand building. Passion for social media and strong entrepreneurial drive. Basic marketing understanding is helpful, but not essential. This programme will develop your social media management, content creation, and marketing analytics capabilities. Gain a competitive edge by mastering social media marketing for your business. Develop a robust social media strategy to acquire customers and improve brand visibility.
Recent graduates seeking a career in social media management or digital marketing. Strong academic record, ideally in a relevant field such as marketing, communications, or business. Enthusiasm for the digital landscape and social media platforms. Gain practical skills and industry-recognized qualifications to land your dream job. Acquire the strategic planning and execution abilities needed to succeed.