Professional Certificate in Programmatic Retargeting

Monday, 15 September 2025 21:35:15

International applicants and their qualifications are accepted

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Overview

Overview

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Programmatic Retargeting is a powerful digital marketing skill. This Professional Certificate teaches you effective retargeting strategies.


Learn to leverage real-time bidding (RTB) and data-driven attribution for precise audience targeting.


Master display advertising, search retargeting, and social media retargeting campaigns. Programmatic Retargeting boosts ROI.


Ideal for marketing professionals, digital advertising specialists, and anyone seeking to enhance their programmatic skills. Gain a competitive edge.


Enroll now and unlock the power of programmatic retargeting! Explore the curriculum and transform your marketing.

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Programmatic Retargeting: Master the art of re-engaging lost customers with our intensive Professional Certificate. Boost your digital marketing career by learning advanced programmatic advertising techniques, including RTB (Real-Time Bidding), DSP platforms, and data-driven optimization. This programmatic retargeting course provides hands-on experience with industry-standard tools, ensuring you're job-ready. Gain a competitive edge in today's data-driven market and unlock high-demand career prospects in advertising, marketing, and analytics. Develop your skills in audience segmentation and conversion rate optimization for superior results.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Programmatic Retargeting: Understanding the fundamentals, benefits, and key players in the programmatic advertising ecosystem.
• Programmatic Retargeting Platforms & Technologies: Deep dive into different Demand-Side Platforms (DSPs), ad exchanges, and data management platforms (DMPs).
• Audience Segmentation & Targeting: Mastering techniques for creating highly effective audience segments based on website behavior, demographics, and other relevant data points. This includes lookalike modeling and advanced audience building.
• Creative Optimization for Retargeting: Designing compelling ad creatives specifically tailored for retargeting campaigns and A/B testing for optimal performance.
• Campaign Planning & Strategy: Developing comprehensive retargeting strategies, setting campaign goals, and defining Key Performance Indicators (KPIs).
• Budget Allocation & Optimization: Efficiently managing campaign budgets, optimizing bids, and maximizing return on ad spend (ROAS).
• Measurement & Reporting: Tracking campaign performance, analyzing key metrics, and generating insightful reports to inform future strategies. This includes attribution modeling.
• Legal and Ethical Considerations in Programmatic Retargeting: Understanding data privacy regulations (GDPR, CCPA, etc.) and best practices for ethical advertising.
• Advanced Programmatic Retargeting Techniques: Exploring dynamic creative optimization (DCO), frequency capping, and other advanced techniques to enhance campaign effectiveness.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Programmatic Retargeting Specialist Develops and implements sophisticated retargeting strategies using programmatic advertising platforms. Manages campaigns across multiple channels, optimizing for ROI.
Digital Marketing Manager (Programmatic Focus) Leads and oversees all digital marketing activities, with a strong emphasis on programmatic retargeting. Oversees team and budget.
Data Analyst - Programmatic Advertising Analyzes large datasets to identify trends and insights within programmatic retargeting campaigns. Provides data-driven recommendations for optimization.
PPC Specialist (Retargeting Expertise) Manages paid search campaigns with a focus on retargeting strategies. Develops and executes effective keyword targeting and ad copy.

Key facts about Professional Certificate in Programmatic Retargeting

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A Professional Certificate in Programmatic Retargeting equips you with the skills to effectively manage and optimize retargeting campaigns. You'll learn to leverage programmatic advertising techniques to re-engage website visitors and boost conversions.


The program's learning outcomes include mastering key programmatic platforms, developing data-driven retargeting strategies, and implementing sophisticated audience segmentation. You'll also gain proficiency in campaign measurement and reporting, crucial for demonstrating ROI.


Typical durations vary, but many programs are structured to fit busy schedules, offering flexible online learning options. Expect a comprehensive curriculum covering topics such as real-time bidding (RTB), ad exchanges, demand-side platforms (DSPs), and various retargeting tactics including dynamic creative optimization (DCO).


Programmatic retargeting is highly relevant across diverse industries, from e-commerce and retail to travel and finance. The ability to personalize advertising and reach specific audience segments is invaluable in today's competitive digital landscape. Mastering programmatic retargeting significantly enhances your marketability and opens doors to exciting career opportunities in digital marketing and advertising.


Upon completion, you'll possess a strong understanding of data analytics, ad tech, and campaign management within the context of programmatic retargeting, making you a valuable asset to any organization looking to maximize its digital marketing efforts.

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Why this course?

A Professional Certificate in Programmatic Retargeting is increasingly significant in today's UK digital marketing landscape. The UK's digital advertising market is booming, with programmatic advertising playing a crucial role. According to eMarketer, programmatic display ad spend in the UK reached £X billion in 2023 (replace X with actual data). This growth highlights the urgent need for skilled professionals adept at programmatic retargeting strategies.

Effective retargeting campaigns are vital for maximizing ROI on marketing investments. A recent study by [Source - replace with credible source] showed that Y% of UK businesses are actively using programmatic retargeting, with Z% planning to implement it within the next year (replace Y and Z with actual data). This demonstrates the industry's recognition of programmatic retargeting's effectiveness in reaching potential customers who have previously interacted with a brand.

Metric Value
Programmatic Retargeting Users Y%
Planned Adoption Z%

Who should enrol in Professional Certificate in Programmatic Retargeting?

Ideal Audience for a Professional Certificate in Programmatic Retargeting Characteristics
Digital Marketers Individuals seeking to enhance their digital marketing skills with advanced programmatic retargeting techniques. Many UK digital marketers (estimated at over 100,000 according to industry reports) are increasingly reliant on data-driven strategies like retargeting for improved ROI.
Advertising Professionals Experienced professionals aiming to master programmatic advertising and improve campaign performance through efficient retargeting strategies and data analytics. This is especially relevant given the growing emphasis on performance marketing across multiple channels in the UK.
Data Analysts Data analysts who want to apply their analytical skills to programmatic retargeting, optimizing campaigns using advanced reporting and segmentation techniques. The demand for data-driven decision-making in UK advertising is high, making this skill highly sought-after.
Marketing Managers Managers overseeing digital marketing teams, who need a deep understanding of programmatic retargeting to make informed strategic decisions and to manage budgets efficiently. This certification would help them lead their teams effectively in the competitive UK marketing landscape.